Brand Toolkit – Pet Rescue Shelter

The following is a school campaign assignment where the goal was to create a new logo and brand toolkit for an existing organization or movement. Below is the logo redesign for a chosen no-kill animal shelter and some expressions that coincide with it. This section also features sample pages from the original toolkit showcasing the brands’ type styles, photographic styles, and pattern usage.

shelter logo clear space
shelter page 1 shelter page 2 shelter page 3
shelter expression 1
shelter expression 2
shelter expression 3